• In 1901 Pirelli introduced the 'ERCOLE' that equipped some of the earliest vehicles on the road. • Pirelli is the world's fifth largest tyre company in terms of turnover, with level of profitability amoung the highest in sector. • In the first three quarters of 2011, Pirelli tyre generated a revenue of 4.3B Euros (USD 5.6B). • 24 factories in 12 countries. • Presence in over 160 countries with 10,000 distributors and retailers. • 29,570 employees at the end of 2011. • World market leader in Ultra High Performance tyres. • Official tyre supplier to FI - 2011 to 2013.